Problem
MDR, an educational data company and subsidiary of Dun and Bradstreet, relied on an outdated application for its primary revenue stream. The product design was inhibiting growth and increasing operational costs.
Solution
MDR partnered with Option A to implement an iterative product system for growth. What started as a basic list-building tool became an integrated software solution and the fastest-growing product in the company.
Step 1: Requirements Gathering
Capture requirements through internal interviews with cross-functional teams. We (heart) whiteboards.
Step 2: Preliminary Designs and Prototypes
Design iterations were explored via interactive prototypes in Invision.
Step 3: User Interviews
Qualitative feedback was gathered through one-on-one interviews with eight Quantified Personas. Interviews were scripted based the Research Agenda.
Step 4: Final Designs and Specs
Feedback was synthesized into pixel-perfect final designs and a functional spec.
The design featured the data targeting process as a rich, visually-engaging experience.
A newly conceived dashboard allows customers to digitally manage and organize their lists for the first time.
Dashboard
An e-commerce experience was designed and created for the first time in MDR's history.
Step 5: Tablet Responsive
Responsive designs and specifications were created.
Step 6: Style Guide
All key design patterns were captured in a user-friendly reference guide, ensuring speedy and consistent development.
Step 7: Metrics Guide
Detailed specifications for layouts and grids kept the team focused on the design intent.
Outcome
In addition to validation and design, Option A consulted on ConnectED Data’s pricing, branding, and growth strategies. Since it’s launch the ConnectED Data product has grown revenue by over 800% and has become the center of MDR’s strategic growth plan.